WHAT IS THE STORY ?

  Lace Up for Mental Health is a Mental Health awareness and fundraising initiative created by the Pirates Running Club, following the loss of a fellow runner to Suicide. What began as a moment of collective grief became a powerful movement to encourage conversations, connection, and care.  At the heart of this initiative are bright green shoelaces, worn as a visible reminder that no one has to struggle alone. The message printed on each lace, “You Are Knot Alone”, serves as a gentle reminder to check in, speak up, and seek support when you need Mental Health support.  In partnership with SADAG, Lace Up for Mental Health is an initiative that helps to raise funds for the Suicide Crisis Helpline, ensuring that free, confidential Mental Health support remains available to people who are experiencing Mental Health challenges.  Mental Health challenges are common within high-performance, endurance, and everyday life spaces, yet they are often hidden. By wearing the laces, runners and supporters help break the silence, reduce stigma, and show solidarity with those who may be struggling quietly. 

WHAT IS THE GOAL?

The goal of Lace Up for Mental Health is to raise funds for SADAG’s Suicide Crisis Helpline while encouraging open conversations about mental health within running, sporting, and broader community spaces.
Through the sale of symbolic green shoelaces, this initiative helps reduce stigma, promote early help-seeking, and remind people that support is always available on and off the road.
This fundraiser supports both awareness and action. Every purchase contributes directly to lifesaving Mental Health services while spreading a message of Hope, support, and connection within communities across South Africa.

HOW TO GET INVOLVED

▪ Buy a pair – R80
▪ Wear them to spark meaningful conversations
▪ Gift them to friends, teammates, or colleagues
▪ Share the message on social media and encourage others to lace up

If you are based in Johannesburg, Cape Town, or KwaZulu-Natal, collection can be arranged. Delivery may also be coordinated where possible.

To place your order, email This email address is being protected from spambots. You need JavaScript enabled to view it.

CONNECT WITH US 

Website & Shop: https://laceup.co.za
SADAG: https://www.sadag.org
Facebook: @TheSADAG
Instagram: @sadag_saPartner: Pirates Running Club