Turn Your Woolworths Shopping Into Support for Mental Health
Through the MyDifference programme on the Woolworths App, Woolworths donates a portion of its proceeds to the Cause you choose, at no extra cost to you.
By selecting the South African Depression and Anxiety Group (SADAG) as your Cause, your everyday shopping helps us continue providing vital Mental Health support to individuals and families across South Africa.
Your support helps SADAG continue providing:
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Toll-Free 24/7 Mental Health Helplines
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Telephonic counselling and support
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Mental Health awareness programmes
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Community outreach and Support Groups
Every contribution helps us reach more people who may be struggling with Depression, Anxiety, Trauma, and other Mental Health challenges.
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How to Choose SADAG as Your MyDifference Cause
Selecting SADAG is simple and only takes a few moments on the Woolworths App.
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Step 1: Open the Woolworths App
Open the Woolworths App and tap on the Loyalty tab at the bottom of the screen.
From the Loyalty Hub, select “Causes.”
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Step 2: Add a Cause
Select “Add Cause” and choose “Choose My Own.”
This allows you to search for and select the organisation you would like to support.
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Step 3: Search for SADAG
Use the search bar to find:
South African Depression and Anxiety Group (SADAG)
Select SADAG from the list of causes.
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Step 4: Confirm Your Cause
Once selected, SADAG will appear under “My Causes” in your profile.
This means your MyDifference contributions will now support Mental Health through SADAG.
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Step 5: Scan When You Shop
Whenever you shop at Woolworths, simply scan your MyDifference card on the app at checkout.
Each time you shop, Woolworths contributes to SADAG on your behalf, helping us continue supporting people who need Mental Health care and support.
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Important to Remember
Please select SADAG as your cause before 30 June 2026.
If you join the MyDifference programme after this date, you will have 30 days from your joining date to choose your cause.
Thank You for Supporting Mental Health
Your support helps SADAG continue providing hope, support, and access to Mental Health care for people across South Africa.
Together, we can help ensure that no one has to face their Mental Health journey alone.
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