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SADAG has over 160 free Support Groups. To find out more about joining or starting a Support Group click here.


#BraveTogether with Maybelline

SADAG & Maybelline launch the #BraveTogether dedicated WhatsApp counselling chat line available 7 days a week, from 8 am-5 pm.

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Research on Depression in the Workplace.

For more information please click here



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To subscribe to SADAG's newsletter, click here

To view previous newsletters - click here


Mental Health Matters Journal for Psychiatrists & GP's

MHM Volume 9 Issue 3

Click here for more info


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If you are a journalist writing a story contact Kayla on 011 234 4837  media@anxiety.org.za


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It’s the small things that make a BIG difference. Sign up for the “My School | My Village | My Planet” Card and start making a difference to Mental Health in South Africa today.

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Literacy is a luxury that many of us take for granted. That is why SADAG created SPEAKING BOOKS and revolutionized the way healthcare information is delivered to low literacy communities.

The customizable 16-page book, read by local celebrity audio recordings, ensures that vital health and social messages can be seen, heard, read and understood by everyone across the world.

We started with books on Teen Suicide prevention , HIV, AIDS and Depression, Understanding Mental Health and have developed over 100+ titles, such as TB, Malaria, Polio, Vaccines for over 45 countries.

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Mental illness, and the stigma surrounding it, is a critical issue in South Africa. The South African Depression and Anxiety Group (SADAG) is at the forefront of patient advocacy, education and destigmatisation of mental illness in the country. Its expertise lies in assisting patients and callers throughout South Africa with mental health queries.

SADAG is a Non-Profit Organisation, a Registered Section 21 Company, with an 18a tax exemption. It has on its board a powerful team of Patients, Psychiatrists, Psychologists, and General Practitioners. SADAG was established twenty years ago to serve as a support network for the thousands of South Africans who live with mental health problems. Currently, it is estimated that 1 in 5 people will, or do, suffer from a mental illness. SADAG manages a 16-line counselling-and-referral call centre, and is the voice of patient advocacy, working in urban, peri-urban, and the most rural communities across South Africa.


SADAG’s activities are carried out through:  

  • A network of over 200 Support Groups throughout South Africa (including outreach groups in remote rural areas), where the community members lack access to resources and have no funds for treatment.
  • A professional counselling staff, headquartered in Sandton, Gauteng, who operate the counselling lines from 8am to 8pm, seven days a week.
  • Educational materials, including free multilingual brochures on mental health issues, including depression, bipolar, PTSD, OCD, anxiety, trauma, sleeping disorders, schizophrenia, teen suicide and substance abuse.
  • A monthly newsletter is sent out to over 20 000 callers and we have DVD’s and books available.
  • A referral service to mental health professionals, and free medical treatment where available.
  • A comprehensive and informative website that can be accessed at www.sadag.org
  • SADAG offers workshops and training programmes countrywide, in various languages. These include Commercial and large Corporates, Traditional Healers, Home-Based Care Workers, Hospitals and Clinics, Correctional Facilities, Schools, Universities, Churches, and Youth Groups. Topics include Depression, Panic, Bipolar, Dealing with Stress, PTSD, Suicide Prevention and Mental Health Stigma.
  • SADAG has worked in schools in all 9 provinces, with learners, parents and educators. Our programme “Suicide Shouldn’t be a Secret” is aimed at reducing SA’s high rate of teen suicide. 9.5 % of all teen deaths are due to suicide. SADAG teaches youths that Depression is treatable and Suicide is preventable.
  • SADAG also does extensive EAPs, corporate training, and employee wellness days.
  • Powerful media campaigns designed to destigmatise mental illness and promote mental health are at the forefront of SADAG’s patient advocacy work. In order to achieve this, SADAG runs TV and radio adverts, sends out weekly press releases to print, radio and electronic media, as well as running specific campaigns to raise awareness of Bipolar Disorder, Teen Suicide, Men and Depression and Panic Disorder. SADAG has produced over a dozen radio adverts, in various languages, and 8 TV adverts. Most months, SADAG’s media exposure amounts to over R5 million.
  • SADAG is recognised for its work in rural communities in the identification of depression in HIV and Aids patients, and the training of Home-based Care Workers in how to recognise the symptoms, as well as where to access treatment for their patients. Many have started support groups in their community.

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